ABOUT SUBO
SU-BO. Survey Bot. Built for communities that want real answers.
WHY SUBO EXISTS
Subo was started in 2021 by a small team of pros 🤓 with decades of experience building survey platforms used by millions of global users, and by the world's top brands and researchers. We'd seen from the inside how survey tools were built: optimized for enterprise sales cycles, not for the people actually taking them. The experience was consistently bad, and we wanted to do something about it.
So we built Subo. Bootstrapped, self-funded, and fiercely independent, entirely focused on making feedback feel like a conversation rather than a chore. Discord was the perfect place to start: a platform where communities were already talking, and where the tools for listening were badly missing.
Since launch, Subo has grown to serve over 15,000 Discord servers, from gaming guilds to creator communities, DAOs, sports clubs, brand communities, and educational groups. We're a small team, and we intend to stay that way.
BY THE NUMBERS
WHAT MAKES SUBO DIFFERENT
Conversational by design
Questions arrive as private messages, one at a time, in a chat format. Content blocks let you add intros, context, or pauses anywhere in the flow. Not a form page. A real conversation.
AI-powered analysis
Subo uses AI to draft survey questions for you and to summarize open-ended responses. What used to take hours now takes seconds.
Gamification built in
Members earn XP, level up, and unlock roles, XP, or achievements based on how they answer, not just whether they finish.
Discord AND the web
Surveys work inside Discord and on the web. Members without Discord can participate too. You manage everything from the Subo web admin.
Anonymous mode
When sensitive topics require honest answers, enable anonymous mode. Three options: full anonymity, identified, or partial. You choose the right level.
Advanced targeting
Send surveys to specific roles, channels, or individuals. Use skip logic to branch questions based on prior answers. Built for precision.
OUR MISSION
We believe every community deserves to be heard, and that the tools for listening should be as engaging as the communities themselves. Too often, an admin spends hours crafting a survey, hits send, and gets a handful of responses. Not because members don't care, but because a wall of form fields feels like homework. Subo closes the gap between what a survey has always felt like and what a real conversation feels like.
START A CONVERSATION WITH YOUR COMMUNITY.
No credit card. No setup hassle. Just jump in and play around with few limitations. Do more with paid plans when you're ready.